In market research studies, data is often stored in a hierarchical structure. This, for example, allows a single questionnaire to be used for a household data (the questionnaire stores data for each person in the household). The following example stores household data for each person, each day. Reporting can be conducted at the household level, person level, or in this case the TV day level.

The following report examples are based on Museum data that has been published via UNICOM Intelligence.