Keywords for data analysis

If the data for your project will be analyzed using UNICOM Intelligence products such as UNICOM Intelligence Reporter - Survey Tabulation or UNICOM Intelligence Reporter, you can include keywords in the script that will take effect only in those products. For example, if you have a five-point rating scale response list, you may want to assign a factor to each response so that a mean rating score can be calculated when the data is tabulated. Alternatively, you may want to create some additional elements in a numeric response list that will appear in tables but not in the interview. Statistics such as means are typical tabulation-only elements.

Keyword	Description
axis	Specifies element definitions for analysis elements
elementtype	Specifies element types for analysis elements
expression	Defines conditions for inclusion in an analysis element
factor	Specifies factors for statistics based on categorical data
multiplier	Increments counts by the respondent’s value in a numerical variable, rather than by 1, see Incrementing cell counts by the value of a numeric variable