Single and multiple response grid questions
Grid questions are an efficient way of asking the same question about a number of related topics. The question is displayed in a tabular or grid form, with the subquestions (subjects) forming one dimension of the grid and the responses forming the other. A typical example of a single/multiple response grid is a question that asks respondents to rate a number of products on a scale of Excellent to Very Poor.
Build provides separate options for creating single response and multiple response grids, but you can still change the response type of individual responses within a grid if you want.
You can filter the response list so that, when interviews take place, only responses that were or were not mentioned at a previous question are displayed. This is particularly useful for spontaneous and prompted awareness questions where you want to prompt only for the responses that were not mentioned spontaneously.
In a multiple response grid, you can flag some of the categories as single response: for example, if there is a “None of the above” category.
You can associate pictures with responses. These can be in any of the following formats: gif, jpg, jpeg, png, or bmp.
When you export grid questions, the export process exports the question and response texts exactly as they appear in the questionnaire. Sometimes, you will want to use different texts in your analysis than you used during interviewing. A typical example is question text, where you will tend to use a more wordy approach in interviewing than in analysis, saying, for example, “What is your overall opinion of the products?” rather than simply “Overall opinion”.
The variable labels for the grid subjects consist of the subject text followed by a colon and then the main question text. For instance, if the main question text is “What is your overall opinion of the products?” and the products are different brands of washing powder, the variable labels for each product would default to, say, “Washo:What is your overall opinion of the products?”, “Suds:What is your overall opinion of the products?”, and so on. These texts are unlikely to be what you want to see in your tables.
To create a single/multiple response grid question
1 Click Insert Item.
This opens the New Item dialog box.
2 Choose Single Response Grid or Multiple Response Grid and click OK.
3 In Name, optionally replace the default item name with a name of your choice.
4 In Question Subjects, type the subjects that you want to ask about.
5 In Responses, type the answer texts one per line. See
Question limits for information about the maximum number of responses you can place in a list.
To set advanced options
1 Select the Advanced tab, and then see:
2 In Grid Variable Name, enter a name for this question within the grid item as a whole. The default is GVnumber, so if the item name is Q5, the first line of code generated for this item will be labelled Q5, whereas the question itself will be labelled GVnumber.
3 In Grid Layout, choose how the grid will be structured. Choose Arrange subjects in columns to have the subjects as the columns and the responses as the rows. Choose Arrange subjects in rows to have the subjects as the rows of the grid and the responses as the columns. This is the default.
4 In the Responses section, in the Type column, choose one of Single Response, Multiple Response, Don’t Know, No Answer, or Refuse to Answer for each response.
To set presentation options
1 Select the Presentation tab.
2 Click the image next to the empty Presentation Style box.
3 On the Select page, locate the .htm file and click Select.
Build copies the file to the My Presentation Styles folder and displays a message to this effect.
4 Click OK to close the message box.
The name of the presentation template file is displayed in the Presentation Style box.
5 Click Apply.
To set export and analysis options
2 If you changed the common label text or a subject text and you want the changes to be saved in the .mdd file, click Update Grid Variable Values.
See also
