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Understanding Looks
Looks consist of two sections:
Question or Information. This section typically contains the text of the question or information item. It might also contain the name or short name of the item; instructions; standard phrases, such as “Select all that apply”; and data entry notation.
Answer. This section is where interviewers or respondents indicate the answer to the question. The answer section varies from question type to question type. In categorical Looks, it contains the category list and the mark fields that the respondent circles or checks to indicate the chosen category. In numeric and open-ended Looks, it contains a character field where respondents write their answers. Information items do not have an answer portion.
The twosections of a categorical Look
See also
Formatting questionnaires with Looks
What are Looks?
How do Looks work?
Types of Looks and questionnaire items
Look groups
Mark fields and character fields
UNICOM Intelligence Interviewer - Paper character styles