Absolutes/col percents |
Table 5: What is there about this product |
that you think you would dislike? |
Total London Leeds Cardiff Glasgow |
Total Respondents 687 119 182 190 196 |
FRAGRANCE (Net) 107 8 42 26 31 |
=============== 15.6% 6.7% 23.1% 13.7% 15.8% |
Dislike Fragrance 26 1 13 3 31 |
1.2% 0.8% 7.1% 1.6% 4.6% |
Smells Artificial 8 - 4 2 2 |
1.2% - 2.2% 1.1% 0.5% |
Fragrance Name not 5 - 2 2 1 |
Descriptive Enough 0.7% - 1.1% 1.1% 0.5% |
Other Fragrance 10 2 3 3 2 |
Comments 1.5% 1.7% 1.6% 1.6% 1.0% |
Fragrance Intensity 60 5 21 16 18 |
------------------- 8.7% 4.2% 11.5% 8.4% 9.2% |
(Sub-Net) |
--------- |
Strong Overpowering 44 3 19 13 9 |
Smell 6.4% 2.5% 10.4% 6.8% 4.6% |
Weak Fragrance/ Not 6 2 - 1 3 |
Strong Enough 0.9% 1.7% - 0.5% 1.5% |
Other Fragrance 11 - 10 3 7 |
Intensity Comments 1.6% - 5.5% 1.1% 3.6% |
EFFICACY (Net) 19 - 10 2 7 |
============== 2.8% - 5.5% 1.1% 3.6% |
Doesn’t Work 14 - 6 2 6 |
0.9% - 3.3% 1.1% 3.1% |
Other Efficacy Comments 1 - 1 - - |
0.7% - 0.5% - - |
Freshening (Sub-Net) 5 - 4 - 1 |
-------------------- 0.7% - 2.2% - 0.5% |
Doesn’t Freshen Room 4 - 3 - 1 |
0.6% - 1.6% - 0.5% |
Other Freshening 1 - 1 - - |
Comments 0.1% - 0.5% - - |
Absolutes/col percents |
Total London Leeds Cardiff Glasgow |
MISCELLANEOUS |
============= |
Doesn’t Last Long 101 16 35 29 21 |
14.7% 13.4% 19.2% 15.3% 10.7% |
Don’t Buy This Type of 79 - 26 5 48 |
Product 11.5% - 14.3% 2.6% 24.5% |
Difficult / 67 13 16 20 18 |
Inconvenient to Use 9.8% 10.9% 8.8% 10.5% 9.2% |
Too Expensive 62 8 23 11 20 |
9.0% 6.7% 7.1% 5.8% 10.2% |
Allergic to This Type 37 - 13 5 19 |
of Product 5.4% - 7.1% 2.6% 9.7% |
More Expensive Than 13 - 4 7 2 |
Other Products 1.9% - 2.2% 3.7% 1.0% |
Prefer Other Types of 12 1 3 2 6 |
Product 1.7% 0.8% 1.6% 1.1% 3.1% |
Might be Harmful / 9 1 3 1 4 |
React Chemically 1.3% 0.8% 1.6% 0.5% 2.0% |
Other Miscellaneous 13 2 4 2 5 |
Comments 1.9% 1.7% 2.2% 1.1% 2.6% |
Nothing Disliked 252 75 29 98 50 |
36.7% 63.0% 15.9% 51.6% 25.5% |
Don’t Know/ No Answer 23 2 9 7 5 |
3.3% 1.7% 4.9% 3.7% 26.3% |