Every business operates within one or more business segments. In the Business Segment definition, you summarize key information about the different lines of business or market segments that the business is in. The aim is to enter in bullet-point observations that help you get a better understanding of the business.
For example, a Cosmetics company might be involved in business segments such as Cosmetics and Fashion. Within those segments, there can be subsegments; for example, Cosmetics might be broken down into Lipstick, Perfumes, and Aromatherapy Oils.
The Business Segment Profiles tab of the Business Profile definitions, which is itself part of an Elementary Business Processes definition.
Characteristics
Enter distinguishing characteristics of the segment, such as profitability, regulation, competition, or other conditions that are forcing your business to change in the particular segment.
Critical issues
Enter critical issues that are forcing your business to change in the particular segment, such as new technology or new or increased competition.
Relative size
Enter relative size of the segment in terms of your business. For example, your business might compete in some business segments to a major degree, and other business segments to a minor degree.
You do not need to enter units of measure measurement; you can just enter text.
Relative growth
Enter relative growth of the segment in terms of your business. For example, your business might compete in a business segment to a minor degree right now, but the importance of the segment to your company’s business might be growing.
You do not need to enter units of measure measurement; you can just enter text.
Relative importance
Enter relative importance of the segment in terms of your business.