The Enterprise Direction diagram enables you to graphically model the motivation and goals of your organization, the strategies and tactics you have devised to obtain those goals, and the business rules and policies that effect your strategies and tactics. The Business Rules Group calls this their Business Rules Motivation Model: it consists of “Ends” and “Means”.
•Ends are things the organization wants to achieve: for example, Goals and Objectives.
•Means are things the organization will employ to achieve those Ends. For example, Mission, Strategies, and Tactics. Means includes things that guide you in developing a strategy and tactics, such as Policies and Business Rules.
In addition to Ends and Means, the Business Rule Group’s Business Rules Motivation Model also includes “Influences” and “Assessments”, which are not graphically modeled on the Enterprise Direction diagram.
•Influences shape the elements of the business plans, such as Technology, Regulations, the Environment, and things that Competitors, Customers, Suppliers, and Partners do. Influences are not graphically modeled in the Enterprise Direction diagram.
•Assessments are made about the impacts of such Influences on Ends and Means (for example, Strengths, Weaknesses, Opportunities, and Threats). Assessments are not graphically modeled in the Enterprise Direction diagram.
The Enterprise Direction diagram enables you to answer two fundamental questions:
1 What is needed to achieve what your organization wants to achieve? To help answer this question, you graphically lay out the Means necessary to achieve the desired Ends.
2 Why does each element of the business plan exist? To help answer this question, you graphically lay out the particular Ends that each of the Means serves.
