In the Enterprise Direction diagram, you can model means concepts.
Missions
According to the Business Rules Group, a Mission indicates the ongoing operational activity of the enterprise. The Mission describes what the business is or will be doing on a day-to-day basis. The Mission statement should be focused on day-to-day operations, generic enough to cover all Strategies, and broad enough to cover the complete area of operations.
▪A Mission makes a Vision operative: It specifies the ongoing activity that makes the Vision a reality.
▪A Mission is planned by means of Strategies.
Theory provided in picture above was developed by The Business Rules Group (www.BusinessRulesGroup.org).
A Mission statement should consist of the following three items only and should be formed using brief statements of them:
▪an action part. For example, “provide”.
▪a product or service part. For example, “hotel rooms”.
▪a market or customer part. For example, “business travelers”.
Example mission
Provide hotel accommodations for business and vacation travelers on a worldwide basis.
Drawing a mission
A mission, when drawn on an Enterprise Direction diagram, must have an Organizational Unit specified for it.
Strategies
According to the Business Rules Group, a Strategy is one component of the plan for the Mission. A Strategy represents the essential Course of Action to achieve Goals: the right approach that the organization should take to achieve its Goals, given the environmental constraints and risks the organization faces.
Example strategies
▪Improve existing reservation experience.
▪Attract and retain quality employees.
Strategy is supported by goals
You can specify what Business Goals the Strategy is supported by via the Strategy Vs Business Goal matrix, located within the Enterprise Direction Matrices tab of the Matrix browser (select View > Matrix Browser to open).
Tactics
A Tactic implements a Strategy. For example, the Tactic: “Provide ongoing professional training” implements the Strategy: “Retain Quality Employees.”
Tactics are formulated to achieve Objectives. For example, the Tactic: “Provide ongoing professional training” is formulated to achieve the Objective: “Reduce Employee Turnover”.
Example tactics
▪Set up incentive program for hotel managers.
▪Provide Frequent Guest Rewards Program.
▪Provide free cable internet access in all hotel rooms.
Tactic is supported by objectives
You can specify what Business Objectives the Tactic is supported by the Tactic Vs Business Objective matrix, in the Enterprise Direction Matrices tab of the Matrix browser (select View > Matrix Browser to open).
