Paper > Understanding Looks
 
Understanding Looks
Looks consist of two sections:
Question or Information Portion. Typically contains the text of the question or information item. May also contain the name or short name of the item, along with instructions, standard phrases, such as Select all that apply, and data entry notation.
Answer Portion. The part of the Look where interviewers or respondents indicate the answer to the question. The answer portion varies from question type to question type. In categorical Looks, the answer portion contains the category list and the mark fields that the respondent circles or checks to indicate the chosen category. In numeric and open-ended Looks, the answer portion contains a character field where respondents write their answers. Information items do not contain an answer portion.
The twosections of a categorical Look
See also
Formatting questionnaires with Looks
What are Looks?
How do Looks work?
Types of Looks and questionnaire items
Look groups
Mark fields and character fields
UNICOM Intelligence Interviewer - Paper character styles