Segments are a means of categorizing records using groupings of your choice. If segment information is present in the project’s sample table, the Interviewing activity further breaks the data down by segment when running either the “Call Outcome by Segment” report or the “Calls by Segment” report.

Segment is not a required column in the sample table, and if not present the report shows information at the top level only. Alternative names for the Segment column, in priority order, are Market, Location, Region, or Bucket. That is, if there is no Segment column, the Interviewing activity looks for a column called Market and uses that; if there is not a Market column it looks for one called Location, and so on. Whatever its name, make sure that you set the column’s Can Tabulate option to True on the Fields tab of the Interviewing Options activity (see Settings on the Participants page).