Standard phrases and conditional styles

Market researchers use standard phrases for instructions to the interviewer or respondent, such as Select all that apply and Probe. Instructions need to be easy to distinguish from the question itself and are usually formatted differently from the rest of the question. For example, instructions are often formatted in capital letters or italics.

You can write instructions using the authoring tools, so that the instructions become part of the questionnaire definition. You can then include them in the paper questionnaire by entering a placeholder in a Look in the mr Instruction character style. When you apply the Look to a question, UNICOM Intelligence Interviewer - Paper replaces the placeholder with the instruction text associated with the question. If the question does not contain an instruction text, UNICOM Intelligence Interviewer - Paper does not insert anything.

It is not always possible to include instructions when you are authoring the study. Sometimes, you might need to use instructions that are different from those entered in the authoring tool, and you might want to display different instructions in different circumstances. You can add instructions by using conditional character styles, which insert texts according to rules that you can define.

There are two types of conditional character styles:

▪Conditional Display. You enter the text or symbols that you want to insert directly into the Look and apply the appropriate conditional display character style.

When you apply the Look to a question, UNICOM Intelligence Interviewer - Paper inserts or hides the text or symbol, depending on whether the condition defined in the character style is true or false. This method has the disadvantage that it cannot handle translations, so in the installed Looks, it is used only for inserting symbols that do not need translating.

▪Conditional Substitution. You apply one of the conditional substitution character styles to a placeholder in a Look.

When you apply the Look to a question, UNICOM Intelligence Interviewer - Paper replaces the placeholder with the text that is defined in the character style for the condition that applies to the question. For example, you can define a conditional substitution character style that tests whether a question is single response or multiple response. You can define one text, such as Select one response only, for single response questions and a different text, such as Select all that apply, for multiple response questions.

When you apply the Look to a single response question, UNICOM Intelligence Interviewer - Paper inserts Select one response only, and when you apply the Look to a multiple response question, UNICOM Intelligence Interviewer - Paper inserts Select all that apply. Conditional substitution character styles have the advantage that you need to enter the text only once for use in many Looks and you can translate the texts.

Sometimes, you might want to insert the same text into all questions that a Look is applied to. You can do this by creating a conditional substitution style and defining the same text for use when the condition is both true and false. You must use this method if you want the text to be translated. Alternatively, you can enter the text directly into the Look with no character style applied to it. (To remove a character style, select the text, and then press Ctrl + spacebar, or select Clear All from the Styles list in Word.) However, text inserted directly into the Look cannot be translated.