Interview Services object model
The Interview Services object model provides support for defining and configuring external web services that can be used in the routing script. The IBM SPSS Collaboration and Deployment Services service type provides advanced real-time scoring and text analytics capabilities and can greatly improve respondent interactions. The Salesforce service type is a COM-callable proxy for the Salesforce.com web service. Some examples of how these services can be used are:
▪Allow for a more natural and engaging use of text responses, basing survey logic on concepts and sentiment captured in open-ended questions.
▪During the survey, automatically ask follow-up questions as a result of scoring against existing attitudinal and transactional data.
▪Based on scoring results, ask the most respondent-pertinent questions. Asking the right questions, instead of all the questions, is increasingly important as survey response rates continue to fall.
▪Centralize complex routing logic in models stored in IBM SPSS Collaboration and Deployment Services (segmentation, for example).
You can also configure custom services to further take advantage of third-party web services. External services must first be configured by using the authoring application's
Interview Services Options feature. For more information, see
Interview Services options.
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