Market research organizations typically already have a ready supply of examples and analytical assets, which they may position as a source of competitive differentiation. However, smaller market research and non-market research organizations typically do not have teams in place to build content, and therefore require out-of-the-box samples to help get them started. UNICOM Intelligence Reporter provides various survey wizards that are designed for specific non-market research verticals and business issues.

See Creating wizards for UNICOM Intelligence Reporter for information on creating survey wizards.