Desktop User Guides > Paper > Understanding Looks > UNICOM Intelligence Interviewer - Paper character styles > Conditional display character styles > Reversed, rotated, and randomized presentations
Reversed, rotated, and randomized presentations
Market researchers sometimes change the presentation of a category list in an attempt to reduce bias. The common methods of doing this in paper questionnaires are:
The list is presented top-down to some of the respondents and reversed (bottom-up) to the others.
The list is presented rotated by one for each respondent. For example, in a list of four categories, there would be four presentations: (1, 2, 3, 4), (2, 3, 4, 1), (3, 4, 1, 2), (4, 1, 2, 3).
The list is presented with randomized respondents.
In the authoring tools, you can define that a question is to be presented reversed, rotated, or randomized. Although UNICOM Intelligence Interviewer - Paper does not format these questions differently, you can add an instruction telling the interviewer to reverse, rotate, or randomize the category or subquestion list (for example, Reverse list and tick start). You do this using conditional character styles and the Question Is Reversed, Question Is Rotated, and Question Is Randomized conditions.
See also
Conditional display character styles
List of installed conditional display character styles
Adding symbols to a Look using a conditional display style
Conditional Display dialog
Creating a conditional display character style
Editing a conditional display character style
Character style options