Looks contain placeholders to which special UNICOM Intelligence Interviewer - Paper-specific character styles have been applied. The placeholders are texts that represent information that will be inserted from another source. When you apply a Look to a questionnaire item, UNICOM Intelligence Interviewer - Paper replaces the placeholder with content from the appropriate source. This can be the questionnaire definition, standard text defined for the conditional substitution character styles, or a cross-reference to another part of the document. The character style that is applied to the placeholder defines which information UNICOM Intelligence Interviewer - Paper replaces the placeholder with and the position of the placeholder defines where it appears. There are different UNICOM Intelligence Interviewer - Paper character styles for insertion, identification, data entry notation, conditional display, and conditional substitution.

You can apply the same Look to more than one question of the same type, even when the questions are quite different. For example, you can apply a categorical Look to categorical questions that have large and small category lists. UNICOM Intelligence Interviewer - Paper replicates the formatting of the category table rows in the Look to match the number of categories in the list, all without causing you additional work.

The positions of the placeholders define where the content appears. The placeholders are inserted in a Word table. This means that the content is positioned correctly. There is no need to go back and change tabs to line up content just because one question contains a line or two more than another question. In tables, additional lines of text automatically wrap within the table cell. In categorical questions, UNICOM Intelligence Interviewer - Paper replicates the formatting of the table rows automatically to match the number of categories in the list.

The character formatting of the placeholder in the Look determines the character formatting of the content when you apply the Look. You only need to create formatting once in a Look, regardless of how many times you apply the Look within any number of paper questionnaires.